IRENE QUAN
DESIGN MANAGER
Hi and welcome! Appreciate you swinging by to see what I’ve been working on. I’m a Los Angeles-based Creative Designer passionate about transforming “unsolvable” challenges into impactful, design-driven solutions. Fueled by tea, grounded by coffee, and always inspired by great food.
EXPERIENCE
Present
Dec 2021
NZXT
Design Manager - DTC Brand & Commmunity
As a Design Manager at NZXT, I have spent the past four years leading and innovating across various critical initiatives. I developed and implemented streamlined processes for the Direct-to-Consumer (DTC) lane, ensuring smooth execution for sales, campaigns, MDF and CRFT projects. My work has included overseeing web assets, ensuring all deliverables are launch-ready by embargo dates, and driving excellence in online campaigns. I spearheaded a comprehensive revamp of Amazon strategies, elevating the brand’s presence and performance on the platform. Additionally, I’ve successfully managed a talented design team, fostering creativity and collaboration. I’ve also taken charge of managing DAM platforms, devising efficient solutions, and setting clear goals to support a seamless migration to a new system. My efforts have consistently focused on optimizing workflows, enhancing team productivity, and delivering impactful design solutions.
Dec 2021
May 2021
NZXT
Lead Designer - Brand & Commmunity
As the Creative Lead Designer at NZXT, I oversaw the creative direction for the Direct-to-Consumer (DTC) lane, ensuring the brand's visual and strategic goals resonate with our audience. Leading a talented design team, I drive innovative campaigns and cohesive brand storytelling, aligning creative strategies with business objectives to deliver exceptional customer experiences. From conceptualizing engaging visuals to refining design processes, my role involves a mix of visionary leadership, hands-on creativity, and cross-functional collaboration to maintain NZXT's cutting-edge presence in the DTC space.
May 2021
Oct 2018
NZXT
Senior Graphic Designer
As a Senior Designer at NZXT, I play a pivotal role in crafting compelling campaign visuals for product launches, ensuring each initiative captivates and engages our audience. From initial concept development to final execution, I focus on creating visually striking designs that align with the brand's identity and marketing objectives. Collaborating closely with cross-functional teams, I bring creative ideas to life through a mix of digital and print media, enhancing the storytelling around new products. My role involves blending innovation with technical expertise to deliver campaigns that elevate the NZXT brand and resonate with our growing community.
Oct 2018
Feb 2016
Waba Grill
Lead Designer
As the Lead Designer at WaBa Grill, I was responsible for designing and managing campaigns from concept to completion, ensuring all creative efforts aligned with the brand's tone. I developed a cohesive style guide, rebranded the company's image, and collaborated with designers, photographers, ad agencies, and vendors to produce campaign collateral for upcoming initiatives. I strategically managed the marketing budget for print and media, overseeing the creation and execution of quarterly LTO campaigns to drive sales while effectively utilizing the 2% franchisee royalty fees. Additionally, I contributed to the design of signage and both interior and exterior graphics for new and existing locations, serving as a key liaison between marketing, operations, construction, and procurement teams to ensure seamless execution.
Present-
Jun 2008
Freelance
Brand | Designer
I began my creative freelance journey in 2008, where I honed my skills and gained experience across various design projects. As a freelancer, I worked with a diverse range of clients, delivering custom design solutions for branding, advertising, web design, and print materials. My role involved collaborating closely with clients to understand their vision, translating those ideas into innovative, visually appealing designs, and ensuring that each project met their unique needs and objectives. This experience allowed me to build a versatile portfolio, adapt to different creative challenges, and establish strong relationships with clients across multiple industries.