Open Box Experience
The OBX (Open Box Experience) project, initiated by NZXT in 2018, focuses on delivering a premium and engaging unboxing experience for prebuilt gaming PCs. Since its inception, NZXT has continuously curated and crafted packaging that ensures both safety and informative clarity. The project emphasizes not only the protection of valuable components during shipping but also the presentation of key product information in a way that’s both visually appealing and easy for users to navigate. By combining thoughtful design with functional packaging, NZXT ensures that every unboxing moment is as exciting and seamless as possible for gamers, enhancing their overall experience with the brand.
BEHIND THE SCENE
OPEN BOX EXPERIENCE
2024
OBX - Player Series
In 2024, it was time to refresh the entire NZXT packaging for the Open Box Experience. We aimed to elevate the unboxing journey, ensuring it felt fresh, modern, and reflective of the brand's innovative spirit. This update focused on creating a sleek, visually engaging design that aligns with the latest product aesthetics while enhancing functionality. The refreshed packaging emphasizes intuitive organization, making it easier than ever for users to navigate cable management and startup, ensuring the first touchpoint with NZXT products is both memorable and seamless.
Prebuild Box
Accessories
Accessories box
Accessories box
Swag Item
QR Code for
Video
2018
Open Box Experience for Prebuilds
Video
The OBX (Open Box Experience) project, launched by NZXT in 2018, is dedicated to delivering a premium and engaging unboxing experience for prebuilt gaming PCs. Central to OBX is an accessories box designed to keep essential cables organized, whether for immediate use in operating the system or for future upgrades. This thoughtful addition not only streamlines setup but also ensures that components are easy to locate when needed. Accompanying the accessories box are clear, concise instructions that guide users through powering up their PC, removing unnecessary complexity. By combining practical organization with user-friendly guidance, NZXT continues to elevate the unboxing experience, making it as seamless and enjoyable as the gaming journey itself.
Prebuild Box
Quick Start Guide
Dust Bag