WHAT I DO.
LISTEN & PROBLEM SOLVE
As a Design Manager at NZXT, I steer the creative ship for the DTC team, mentoring a crew of talented designers, setting clear goals, and championing collaboration across departments. I help shape NZXT’s brand evolution, making sure our designs hit the mark with our audience and stay true to the company’s values. From overseeing big projects like the Prebuilt relaunch and OBX (Open Box Experience) to crafting customer-focused product designs and digital touchpoints, I keep the creative wheels turning. By teaming up with marketing, engineering, and product squads, I ensure a seamless brand experience while using data and feedback to level up our designs. And when it comes to leadership, I’ve learned it’s not about squeezing every drop out of your team to meet deadlines. It’s about listening, building real connections, and understanding your people. Great communication doesn’t just make a good team—it makes it your team.
PROCESS & STUFF
2015-2017
After reviewing our NZXT Amazon Storefront, I identified the need to enhance the user journey to better reflect our brand image. I took the initiative to create new designs and layouts, collaborated cross-functionally with teams to develop copy, and partnered with the marketing team to build a comprehensive strategy.
Q2 2024
DAM Platforms
In 2021, I designed and implemented NZXT's digital asset management (DAM) system using Frontify, ensuring both internal and external teams had access to the latest campaign assets and archived files. In 2024, we revisited the system's effectiveness and identified that we weren’t fully utilizing Frontify's features, nor did we require many of its offerings. Recognizing the need for a more suitable solution, I conducted a thorough comparison of alternative platforms. Ultimately, I selected a provider that aligned with our budget, user goals, and user journey, delivering a more tailored and cost-effective DAM solution.
2021 - Present
DTC | Brand & Community Process
In 2021, the creative department was restructured into three distinct lanes: DTC (Direct-to-Consumer), B2B (Business-to-Business), and Packaging. I was honored to take on the role of Lead Designer for the newly formed DTC team, a pivotal step in the department’s evolution. This new direction required building processes to streamline workflows and foster effective collaboration across cross-functional teams, ensuring the success of product launches. Our team was responsible for driving sales, managing MDF (Market Development Funds), overseeing CRFT initiatives, emails, and strengthening the brand and community.
