NZXT | AMD | Gamescom 

NZXT's booth at Gamescom 2024, sponsored by AMD, was a standout feature of the event. I led the art direction, focusing on a customer-centric design, and collaborated with my talented team to bring the concept to life. The booth's clean, white aesthetic was an intentional choice to differentiate NZXT from the traditionally dark, RGB-heavy visuals of the gaming industry, while staying true to our brand identity.

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Facing the convention floor, we prominently displayed our latest product launches—the H5 Flow and Kraken Elite—strategically positioned to capture attention and draw attendees into the space. As visitors entered, they were greeted by our value statement and logo, positioned to establish a strong brand presence. Moving further inside, a custom pattern design featuring the H5 case, Kraken, and PSU created a cohesive visual story, subtly reinforcing our product lineup and employing psychological cues to leave a lasting impression.

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On either side of the walkway, alternate design layouts showcased the H5 and Kraken, providing visual variety and enhancing engagement. As attendees exited the booth, they were met with a striking image of a female gamer paired with the NZXT logo—an intentional decision to promote inclusivity and challenge gender stereotypes within the gaming community.

This project involved a comprehensive scope of work, requiring close collaboration with a cross-functional team. Deliverables included tradeshow booth design, roll-up banners, posters, web assets, social media content, and email campaigns.