Own GTM creative strategy for product launches, campaign concepts from scratch and seeing them through to final execution across digital, print, retail, and Amazon.

Create and optimize Amazon retail assets including A+ content, brand stores, and display ads, leveraging AI tools to generate key visuals, content, and campaign assets, and using A/B testing and behavioral data to continually improve performance and conversion.

Develop seasonal campaign and promotional creative for retail partnerships and events, designing for scale so assets translate cleanly across regions and channels.

Art direct and mentor the design team, giving feedback that sharpens craft and keeps creative output consistent with brand standards.

Partner with channel marketers, product managers, and copywriters to break down complex product stories into intuitive, persuasive shopping experiences.

Build comprehensive GTM kits that are complete regional asset suites covering every communication channel, so go-to-market moments are consistent from launch day forward.

Direct video shoots for seasonal campaigns, from storyboarding and pre-production through on-set creative direction and final delivery.

Develop style guides and modular design systems that give the team a shared foundation and reduce production time without flattening the work.